PepsiCo Dream

The EBV, Entrepreneurship Bootcamp for Veterans with disabilities is a program that started four years ago at the University of Syracuse. The purpose of this program was to provide training in entrepreneurship and small business management. Many universities are sponsoring this program including Texas A&M, Florida State, UCLA, Purdue, and the University of Connecticut. In 2010, the EBV program partnered with PepsiCo launched the Dream Machine recycling, which was a nationwide initiative project. The computerized machine recycling kiosks were installed in high traffic locations like stadiums, parks, and gas stations.

The main purpose of this recycling project program was to help disabled U.S. Veterans. People just have to recycling. The increase in recycling also increases the funding that PepsiCo can give to the EBV. The other goal is to increase the rate of container recycling in about 47% by 2018. This seems to be the kind of idea that provide benefits to everybody, for example, customers can earn points toward discounts at restaurants and theaters, soldiers who sacrificed for this country can get a degree in entrepreneurship and management of small business, and finally the environment will be less affected by the bad use of resources. Dream into Reality